Charging More for Business Success w/ Carl Lieberman 

Charging More for Business Success w/ Carl Lieberman 

Make sure to get in on our latest masterclass covering Action Geometry with Dean Reyburn. Join us Thursday April 18 at 3pm Pacific or 6pm Eastern Time. Visit https://bit.ly/pianoaction to register!

In today’s episode Carl Lieberman, a tremendous business advisor, a piano technician, and a hybrid tuner joins us to share his wealth of knowledge on pianos. He’s a garden variety piano technician who shares his journey that has seen all ends of this industry. 

Carl’s mission in this session is to share his tips on how to make more money. He does this by talking about pricing. Carl says that the three most important things in tuning are “stability, stability, and stability” and the two most important words about running a business are “charge more”. 

It's most likely that you are not charging enough for your business. Carl shares the rationale behind charging more money for your services which is located in the work of the Economist Dan Airely’s book ‘Predictably Irrational’. 

If you would like to learn more about the principles and process of charging more go from a $150 piano service to a $300 piano service.

Here’s a little bit about our guest Carl Lieberman:

Carl has been a piano technician in Los Angeles for 49 years. I have worked with CyberTuner's creator, Dean Reyburn for the last 25 years and am now CyberTuner's Imagineer. I am a field service piano technician working at a Performing Arts Center, Recording Studios and private homes.

𝐉𝐎𝐈𝐍 𝐔𝐒 𝐅𝐎𝐑 𝐌𝐎𝐑𝐄 𝐆𝐑𝐄𝐀𝐓 𝐂𝐎𝐍𝐓𝐄𝐍𝐓❗❗

Browse more masterclasses and lectures from Piano Tuning Pros here: https://www.pianotechniciansmasterclass.com/


Piano Tech Radio Hour is brought to you by Piano Technicians Master. We provide cutting-edge piano technology instruction from piano industry masters without leaving your home, featuring monthly subscriptions, conventions, single live streaming, and recorded masterclasses. Learn advanced skills:
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Make sure to get in on our latest masterclass covering Action Geometry with Dean Reyburn. Join us Thursday April 18 at 3pm Pacific or 6pm Eastern Time. Visit https://bit.ly/pianoaction to register!

Creators and Guests

David Andersen
Host
David Andersen
David Andersen, owner of David Andersen pianos in Los Angeles has been a professional musician, recording artist, and piano technician/consultant for nearly four decades. He has overseen the restoration and maintenance of hundreds of Steinway and Mason & Hamlin pianos during that time. Beginning in 1975 he apprenticed for two and a half years under Jack Cofer in Atlanta, Georgia; during the 1980s he studied at Steinway facilities both in New York and London.
Eathan Janney
Host
Eathan Janney
Eathan has 20 years of experience as a piano technician. He studied with Dave Miller, the staff piano technician for the Mason Gross School of the Arts at Rutgers University, New Jersey. Dave Carpenter, the inventor of the Verituner electronic tuning device, provided mentorship for Eathan in Chicago. Eathan also worked with Ken Eschete and Bill Schwarts, the staff piano technicians at Northwestern University in Chicago. In 2009, he founded Floating Piano Factory of New York, a company that allows piano technicians to move from Apprentice to Craftsman level while offering value pricing to clients as technicians progress toward mastery. In 2017 he founded Piano Technicians Masterclasses, an online project designed to offer cutting-edge instruction from piano industry masters to anyone on the globe with an internet connection.
person
Guest
Carl Lieberman
Carl has been a piano technician in Los Angeles for 49 years. I have worked with CyberTuner's creator, Dean Reyburn for the last 25 years and am now CyberTuner's Imagineer. I am a field service piano technician working at a Performing Arts Center, Recording Studios and private homes.
2020 Piano Technicians Masterclasses