The Value of Charging More w/ Carl Lieberman
The first price you tell to your new customers sets the tone and sets expectations for future pricing, as well as the quality of your work.
Our guest in this episode, Carl Lieberman, shares some excellent pricing rules that set you up to perform as a quality, high-end technician.
Letβs talk hypothetical numbers. In your market, you may have to decide which category you want to be in: a) $100-$150 tuner or b) $300. Carl says he is always going to be that $300, higher-level tuner. And you can and should be that too. Charging higher relative to the going rate gives you a different edge. You are building an elite technicianβs brand.
The same goes for discounts. Giving away discounts opens you up to unwanted negotiations. The client thinks they can get away with asking to pay less and less.
In this episode, Carl also shares some golden advice on mindfully being generous with discounts along with several other tips that will help you become a celebrated piano technician in your city!
Tune in to this episode and start your journey to the high end.
Here's a little bit about our guest Carl Lieberman:
Our guest in this episode, Carl Lieberman, shares some excellent pricing rules that set you up to perform as a quality, high-end technician.
Letβs talk hypothetical numbers. In your market, you may have to decide which category you want to be in: a) $100-$150 tuner or b) $300. Carl says he is always going to be that $300, higher-level tuner. And you can and should be that too. Charging higher relative to the going rate gives you a different edge. You are building an elite technicianβs brand.
The same goes for discounts. Giving away discounts opens you up to unwanted negotiations. The client thinks they can get away with asking to pay less and less.
In this episode, Carl also shares some golden advice on mindfully being generous with discounts along with several other tips that will help you become a celebrated piano technician in your city!
Tune in to this episode and start your journey to the high end.
Here's a little bit about our guest Carl Lieberman:
Carl has been a piano technician in Los Angeles for 49 years. I have worked with CyberTuner's creator, Dean Reyburn for the last 25 years and am now CyberTuner's Imagineer. I am a field service piano technician working at a Performing Arts Center, Recording Studios and private homes.
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Piano Tech Radio Hour is brought to you by Piano Technicians Master. We provide cutting-edge piano technology instruction from piano industry masters without leaving your home, featuring monthly subscriptions, conventions, single live streaming, and recorded masterclasses. Learn advanced skills:
- How to tune pianos.
- How to repair pianos.
- How to rebuild pianos.
- How to tune concert pianos for the finest performers in the world.
Creators and Guests
Host
David Andersen
David Andersen, owner of David Andersen pianos in Los Angeles has been a professional musician, recording artist, and piano technician/consultant for nearly four decades. He has overseen the restoration and maintenance of hundreds of Steinway and Mason & Hamlin pianos during that time. Beginning in 1975 he apprenticed for two and a half years under Jack Cofer in Atlanta, Georgia; during the 1980s he studied at Steinway facilities both in New York and London.
Host
Eathan Janney
Eathan has 20 years of experience as a piano technician. He studied with Dave Miller, the staff piano technician for the Mason Gross School of the Arts at Rutgers University, New Jersey. Dave Carpenter, the inventor of the Verituner electronic tuning device, provided mentorship for Eathan in Chicago. Eathan also worked with Ken Eschete and Bill Schwarts, the staff piano technicians at Northwestern University in Chicago. In 2009, he founded Floating Piano Factory of New York, a company that allows piano technicians to move from Apprentice to Craftsman level while offering value pricing to clients as technicians progress toward mastery. In 2017 he founded Piano Technicians Masterclasses, an online project designed to offer cutting-edge instruction from piano industry masters to anyone on the globe with an internet connection.
Guest
Carl Lieberman
Carl has been a piano technician in Los Angeles for 49 years. I have worked with CyberTuner's creator, Dean Reyburn for the last 25 years and am now CyberTuner's Imagineer. I am a field service piano technician working at a Performing Arts Center, Recording Studios and private homes.